One of the biggest telecommunications company in Nigeria came out with an advertisement with a question and answer jingle. The question goes, ‘Who rules your world?’ The answer comes with strong affirmation, ‘I rule!’ The emphasis in the advertisement is a call for the viewer to take charge and rule his world. In fact the bye-line of the advertisement is, ‘Rule Your World’.
The message in the advertisement sounds good but is it right? I am sure it could cause a debate if thrown open for discussion. However there are some lessons we can learn from this and that is the focus of this write-up.